Meta Ads — Last 2 Weeks (Sep 12–25)

Single campaign 'Sales - Beverages - Kansas' remains PAUSED (all 3 ad sets paused). Zero delivery this window. Account balance $0.00, lifetime spend unchanged.

Meta 2-Week KPIs

Meta Ad Set Breakdown — Last 2 Weeks

Meta Ads — All-Time (Feb 26 – Sep 25, 2026)

Meta All-Time KPIs

Klaviyo — Broadcast Campaigns, Last 2 Weeks

No broadcast campaigns sent. Email list dark ~248 days (34th dark cycle).

Klaviyo — Broadcast Campaigns, Trailing 12 Months

Trailing window now covers only pre-dark sends; totals decline each cycle as older broadcasts roll out of the 12-month window and none replace them (orders 6→4, revenue $270.70→$223.90 since last cycle).

Klaviyo — Automated Flows

Instantly (Outbound) — Last 2 Weeks

API returned HTTP 402 — 'Workspace does not have an active paid plan.' 31st consecutive dark cycle. No campaigns or analytics retrievable.

Instantly (Outbound) — All-Time

Paywalled since plan lapsed. No historical analytics accessible via API while workspace is inactive.

Analysis

• All three acquisition channels remain dormant: Meta paused (34th cycle, lifetime spend unchanged at $2,697.99, balance $0.00), Klaviyo broadcasts dark ~248 days (34th cycle), Instantly paywalled (31st cycle, HTTP 402). No paid or owned numbers moved this window.
• The flow $0 has a simple, confirmed cause: all 7 Klaviyo flows (Abandoned Cart, Browse Abandonment, Site Abandon, Abandoned Checkout, Welcome, Customer Winback, plus one draft) read DISABLED or DRAFT — none are switched on. This is not a starved funnel or a broken integration; the flows themselves are off, so even returning traffic triggers nothing. It remains a one-toggle fix, not a rebuild.
• Both historical email totals continue to erode. Broadcast trailing-12mo fell to $223.90 / 4 orders (from $270.70 / 6 last cycle) and flow trailing-12mo fell to $901.64 / 17 orders (from $966.50 / 27). Both were earned when the account was live earlier in the year; with nothing new being sent, both trend toward zero as active-period sends age out of the window.
• Meta lifetime economics are unchanged: $2,697.99 spent for 13 tracked purchases at 0.29x ROAS ($207.54 cost/purchase). Front-funnel signal was healthy (2.95% CTR, $0.60 CPC, 1,525 landing-page views); bottom-funnel conversion, not traffic, remains the constraint.
• Honest framing: this is a fully idle account with no live revenue engine. Nothing is being wasted (spend is $0 everywhere), but nothing is compounding either, and the historical revenue on the books is shrinking each cycle. The lowest-cost, highest-leverage move is not a relaunch — it is switching the existing flows back on so the account can earn on whatever traffic it already gets.

Next Steps

1. Re-enable the Klaviyo flows (Abandoned Cart, Abandoned Checkout, Welcome at minimum). All 7 are currently OFF. This is a one-toggle change, costs nothing, and restores the only channel that has ever earned reliably on this account — do this first.
2. Decision needed from Sheldon: relaunch Meta (Kansas beverage campaign) with a tightened creative/offer, or keep paid dark until the funnel/AOV supports a >1.0x ROAS path. At 0.29x lifetime, relaunching as-is repeats the same math.
3. Restart Klaviyo broadcasts — the Newsletter list (167 subscribers) has been dark ~248 days. Even a light 1–2x/month cadence would re-open a revenue channel now contributing $0 and stop the trailing-12mo total from decaying toward zero.
4. Reactivate or formally retire Instantly. It has been paywalled 31 cycles; either fund the workspace and resume outbound, or remove it from the report so it stops reading as a dead channel.
5. Confirm the Shopify→Klaviyo event feed is intact when the flows are switched back on, so re-enabled flows actually fire on real store events.