Meta Ads — Last 2 Weeks (Sep 7–20)

Single campaign 'Sales - Beverages - Kansas' remains PAUSED. Zero delivery this window. Account balance $0.00, lifetime spend unchanged.

Meta 2-Week KPIs

Meta Ad Set Breakdown — Last 2 Weeks

Meta Ads — All-Time (Feb 26 – Sep 20, 2026)

Meta All-Time KPIs

Klaviyo — Broadcast Campaigns, Last 2 Weeks

No broadcast campaigns sent. Email list dark ~243 days (29th dark cycle).

Klaviyo — Broadcast Campaigns, Trailing 12 Months

Trailing window now covers only pre-dark sends; totals decline each cycle as older broadcasts roll out and none replace them.

Klaviyo — Automated Flows

Instantly (Outbound) — Last 2 Weeks

API returned HTTP 402 — 'Workspace does not have an active paid plan.' 26th consecutive dark cycle. No campaigns or analytics retrievable.

Instantly (Outbound) — All-Time

Paywalled since plan lapsed. No historical analytics accessible via API while workspace is inactive.

Analysis

• All three paid/owned acquisition channels remain dormant: Meta paused (29th cycle, lifetime spend unchanged at $2,697.99, balance $0.00), Klaviyo broadcasts dark ~243 days (29th cycle), Instantly paywalled (26th cycle). No new paid numbers moved this window.
• The flow stoppage first flagged Sep 14 persists: automated flows delivered $0 again (0 sends, now 30+ days dark). With no store traffic and no email sends, nothing triggers the abandoned-cart or post-purchase sequences. Trailing-12mo flows still show $966.50 on 27 orders and remain the only channel that has earned anything, but that engine only runs when traffic feeds it — and right now there is no traffic.
• The trailing-12mo broadcast total keeps eroding as the list stays dark: $270.70 / 6 orders now, down from $504.24 earlier in the year. Active-period sends keep rolling out of the 12-month window with nothing replacing them. Left alone, this number trends to zero.
• Meta lifetime economics are unchanged: $2,697.99 spent for 13 tracked purchases at 0.29x ROAS ($207.54 cost/purchase). Front-funnel signal was healthy (2.95% CTR, $0.60 CPC, 1,525 landing-page views); bottom-funnel conversion, not traffic, is the constraint.
• Honest framing: this is a fully idle account. Nothing is being wasted (spend is $0 everywhere), but nothing is compounding either — and the one channel that was quietly earning (flows) has now gone quiet too because there is no traffic to trigger it. The account needs a decision to restart something, or it will keep drifting toward $0 across the board.

Next Steps

1. Decision needed from Sheldon: relaunch Meta (Kansas beverage campaign) with a tightened creative/offer, or keep paid dark until the funnel/AOV supports a >1.0x ROAS path. At 0.29x lifetime, relaunching as-is repeats the same math.
2. Restart Klaviyo broadcasts — the Newsletter list (167 subscribers) has been dark ~243 days. Even a light 1–2x/month cadence would re-open a revenue channel now contributing $0 and stop the trailing-12mo total from decaying to zero.
3. Restarting broadcasts also re-fires flows. Flows only earn when traffic (site visits, sends) feeds them; a single re-engagement send would put the abandoned-cart and post-purchase sequences back in motion — the highest-leverage, lowest-cost move available.
4. Reactivate or formally retire Instantly. It has been paywalled 26 cycles; either fund the workspace and resume outbound, or remove it from the report so it stops reading as a dead channel.
5. Diagnostic worth ruling out: confirm the Shopify→Klaviyo event feed is intact. The flow $0 is most likely a starved funnel (paused ads + dark list = no trigger volume) rather than a broken integration, but a quick trigger-fire check removes the doubt before relaunch.