$33,648.13
Spend
| Pipeline | Weekly Reported | True (as of Aug 1) | Delta |
|---|---|---|---|
| MAIN FUNNEL (Josh) | 67 | 92 | +25 |
| PAUL PIPELINE | 34 | 39 | +5 |
| Purchase Funnel | 34 | 41 | +7 |
| Total | 135 | 172 | +37 |
| Week | Google Spend | Josh | Paul | Purchases | Total |
|---|---|---|---|---|---|
| W1 Jul 1-7 | $7,454 | 84 | 32 | 29 | 145 |
| W2 Jul 8-14 | $6,918 | 77 | 48 | 33 | 158 |
| W3 Jul 15-21 | $7,953 | 87 | 40 | 32 | 159 |
| W4 Jul 22-28 | $7,562 | 89 | 48 | 36 | 173 |
| W5 Jul 29-31 | $3,760 | 45 | 19 | 21 | 85 |
3 active campaigns: PMAX (Dec 2024), SGM Shopping, SGM Water Delivery (Relaunch).
| Campaign | Spend | Conv. | Cost/Conv. | Conv. Value | ROAS |
|---|---|---|---|---|---|
| PMAX - Dec 2024 | $19,393.70 | 176.5 | $109.85 | $7,847 | 0.40x |
| SGM - Water Delivery (Relaunch 2026-06) | $8,265.93 | 54.0 | $152.94 | $2,702 | 0.33x |
| SGM - Shopping | $5,988.50 | 94.9 | $63.12 | $4,438 | 0.74x |
Single active campaign: 'Digilign Contact Campaign v2' (lead objective).
| Source | Josh | Paul | Purchases | Total |
|---|---|---|---|---|
| Meta | 137 | 85 | 23 | 245 |
| 59 | 8 | 45 | 112 | |
| Organic / Direct | 1 | 0 | 1 | 2 |
| Unknown / Unattributed | 185 | 94 | 82 | 361 |
| Total | 382 | 187 | 151 | 720 |